Flower by Edie Parker

Edie Parker started as a luxury handbag brand. Founded in New York City in 2009 by Brett Heyman, it quickly became the kind of label that ended up in Vogue and on the arms of women who knew what they wanted in life. Then in 2019, Brett did something the fashion world didn't see coming. She launched Flower by Edie Parker, a cannabis line built on the same philosophy as the bags: beautiful and completely unapologetic about being enjoyed in public. The idea was simple but radical for the industry at the time. Cannabis products that didn't need to be hidden. Colorful jars, design-forward smoking accessories, vapes, flower, and pre-rolls that look good on a coffee table. Vogue called Edie Parker Flower "Stoner's Dior." Forbes raved about the products and the packaging.